The Olive Oil People: How a Collective of Family Olive Growers Achieved 21st Century Performance Goals

One of the world’s leading suppliers of olive oil, Pompeian is a farmer-owned collective of more than 75,000 farmers in Spain and California and is partnered with thousands more farmers around the world, including Italy, Greece, Portugal, Morocco, Chile, Argentina, and Tunisia. Pompeian recognized that to maintain its leadership in the market and distinguish its brand, it would need to work hand in hand with the families who have tended the land for centuries and embark on a mission to bring traditional olive oil production into the 21st century. At the same time, Pompeian set out to elevate the olive oil industry to achieve new standards of accountability, transparency, and sustainability that avoid any hint of greenwashing.