Niro Ceramic Group
After Niro’s verified EPD was completed, SCS worked with NCG’s marketing team to develop a marketing campaign for the EPD announcement. SCS developed and designed marketing content for their announcement via a press release, for social media, their website, and training. For the website, we developed updates for their product pages with the EPD so that customers coming to their website could easily tell which products have EPDs. We created a Tile Talk blog that featured their EPD achievements that served as an effective marketing piece for both the green building industry and consumers. Lastly, SCS hosted a training session for the NCG team to help inform them on what an EPD is, how it impacts the green building industry, the details of their EPD, and key talking points for promoting their EPD.